As more and more online shops sell things on Walmart.com and Amazon, many sellers wonder how Walmart Fulfillment Services (WFS) compares to Amazon’s Fulfilled By Amazon (FBA) service.
As a close friend and important seller on Walmart.com, Designer Trend INC knows a lot about both WFS and FBA. Now, let’s explore the other things that make them different and important details you, as an online seller, should be aware of.
Key Differentiators between WFS and FBA
| Walmart WFS | Amazon FBA |
| Free shipping within the U.S. in just 2 days when you spend at least $35, and there’s no extra fee for a subscription. | Amazon Prime members get free shipping on select items that arrive the same day, within one day, or within two days, depending on where they live. |
| Walmart has 4,700 stores and 20 fulfillment centers in the United States and a total of 11,766 worldwide. | 110 places in North America and 175 around the world where orders are completed. |
| Can return things to any Walmart shop or send them by mail. | Can return things to any UPS Access Points, Kohl’s, Whole Foods or send them by mail. |
| Only processes orders for Walmart.com. | Completes orders for many different places (multi-channel fulfillment). |
| Special inventory pool for each seller. | Inventory is mixed together by default (but can be set up with a choice for a separate supply collection for each seller). |
Walmart Fulfillment Services (WFS) Advantages
Like FBA, Walmart Fulfillment Services lets sellers on Walmart.com use Walmart’s storage and shipping services. Here are some other benefits of using WFS:
● Walmart has more than 150,000 sellers, while Amazon has 9.7 million globally. However, 94% of them use FBA. With fewer sellers on Walmart, your brand can easily get noticed by customers more quickly and often.
● Fast shipping: Your customers will like that Walmart provides free 2-day shipping when you spend at least $35.
● Walmart TwoDay labels: WFS products meet the criteria for Walmart TwoDay labels, so they get better search results and stand out in the Buy Box.
● Walmart’s physical stores for returns and customer service: 90% of Americans live within 15 minutes of a Walmart store. Taking advantage of Walmart’s current abilities in their stores makes returns and customer service more convenient.
● Special inventory: Walmart WFS keeps a seller’s products separate from other sellers’ items by default, which lowers expenses and decreases the chances of mixing up, fraud, or sending out damaged items to buyers from a shared inventory.
Fulfilled By Amazon (FBA) Advantages
Amazon FBA, a well-established player in online selling, benefits from its extensive experience in handling merchant orders over time. Here are the positive aspects of Amazon’s FBA:
● Amazon can handle orders from different places: on the Amazon website and also from other places.
● Customer trust: People trust the logos of Amazon and Amazon Prime, and this trust can make them think highly of a brand’s ability to fulfill orders.
● Reaching Prime viewers: When you use Amazon FBA, brands can be part of Amazon Prime offers. With more than 148.6 million Prime members in the US, this can boost brand recognition among a Prime audience.
● Different ways to complete orders: Sellers who use FBA can save money with Amazon programs like Subscribe & Save and Amazon Small & Light.
As more and more people shop online, it’s important for brands to have a smart plan for growing their business. This includes having a good strategy for selling on different websites. Amazon lets sellers reach loyal Prime shoppers, and Walmart.com is a great choice for being one of the first sellers in a less busy online shopping space.
Interested in understanding more about how to sell and fulfill orders on different platforms like Walmart.com and Amazon? Get in touch with Designer Trend INC.
