Successful marketers keeps their tricky tactics of Marketing a secret. They figure them out by working hard and failing a bunch. They spend a lot of money on marketing but don’t always win. Eventually, they get really good at it. This is reason of why they keep them hidden from others.
But don’t worry, I’ve got a solution. I researched this topic thoroughly and analyzed it deeply. After that, I succeeded in uncovering the hidden dark tactics of marketing. So Let’s start without wasting time. Ready?
Marketing is a force that influences our choices, shapes our desires and plays with our insecurities. However, sometimes it involves the exploitation of human feelings channeling the particular consumer behaviour which is called dark marketing.
It is the phenomenon of psychological manipulation to encourage sales, the primitive marketing. Dark marketing is not always a negative style of marketing strategy but it can become unethical and deceptive, at times.
This blog post sheds light on some of the tactics used in dark marketing which are methodologies that exploit the vulnerabilities of the human psyche.
➤ Paid Promotions
Brands pay influencers or celebrities to promote products by taking attractive monetary packages. Without informing about the genuine negative features of the product, they give recommendations that are not genuine.
➤ Fake Claims and Reviews
Companies do false advertising by making exaggerated claims and fake reviews about their product to convince customers to buy their products.
➤ Creating Urgency
Marketers create a false sense of urgency which withholds the fear of missing out however the product is present in huge stocks. In this way, consumer overlooks other options by making quick decisions.
➤ Hidden Charges
Sometimes companies attract buyers with low prices to upsell or overcharge. Hidden fees are also included as a violation of the transparency of the brand. Some brands additionally charge the buyer at the time when a purchase is made.
➤ Invading Privacy
Another dark marketing tactic includes collecting data invasively from customers at shopping stores to directly approach them through mobile marketing. This sharing of personal information might make customers uncomfortable.
To sum up, dark marketing tactics are rooted in basic human nature. These tactics might not have long-term effects but they can spoil a brand image.
They can be a major reason for the decline of customer’s trust in a brand over time. However, dark marketing tactics are not always bad rather they pull the psychological design which creates a need or solution to a problem that consumers may not have been previously aware.
Frequently Asked Questions.
1. Why dark marketing is unethical?
Dark marketing tactics represent the mean behavior of companies by not thinking about people and only considering their benefits.
2. Are these tactics illegal?
These tactics are not illegal but are only strategies that are known to many customers.
3. Are fake reviews paid or unpaid?
False reviews are both paid and unpaid. Companies spend money to get paid reviews.
4. Which dark tactics have been used the most?
The dark marketing tactic that has been used the most is exaggerating the good side of a product.
5. Are discounted prices part of dark marketing?
Yes! Brands use discounted tags to sell products to create a feeling of selling things at low prices however they are charging more than the actual prices.
