Searching for current market demand of product photography? Okay so welcome to Designer Trends INC. Let’s get everythings in detail without wasting our time. Showcasing the product in the nicest possible way and attracting the customer pool through images on e-commerce platforms is very essential in present times.
The shopping trends of the world have shifted to online mediums where customers cannot physically touch the product so product photography has a profound impact on driving sales. This blog post pours light on the market demand facet of product photography.
Market Situation
Product photography is a booming market that is expected to rise by a 7.5% compound annual growth rate, according to new research and this market is expected to reach $5.5 billion by the year 2025 through ecommerce platforms.
Technology in photography has already advanced with 360-degree images, 3D imaging, and virtual and augmented reality which make the product look like a real product. This enables customers to make a confident purchase of products which ultimately increases sales and business growth.
Impact on Sales
Customers highly rely on the quality of images while buying any product. Good product photography gains the attention of customers by increasing the number of sold product units. Studies show that 46.1 % of customers assess a company’s credibility by designing and web photography.
The ratio of product return also reduces if the customer gets what is shown on the website. Pleasing and eye-catching product depiction boosts customers’ engagement as they keep on checking the website from time to time.
Need of Hour
In the environment of highly intense competition among businesses, there is no choice left except to provide quality web services to grab potential customers. Superior quality product photography has become a necessity to stand out otherwise competitors can easily snatch the customer.
Product Photography Environment
Product photography is done in a studio under a controlled and artificial environment. It includes artificial lights and backgrounds which results in getting excellent quality images. However, outdoor shoots are also done to create a creative and natural environment by using various props and effects.
As expressed, demand for product photography has increased in the market with the boost in online purchase trends. It has a direct relationship with sales and the growth of a business.
There is no choice left for companies, instead of professionally using product photography techniques to attract the customer pool by giving an experience like real-life physical shopping. The demand for this commercial type of photography is expected to rise in the future as the e-commerce industry.
Frequently Asked Questions.
1. What is meant by product photography?
Taking photos of products for their advertising in a professional way is product photography.
2. Is product photography a type of commercial photography?
Yes! It is commercial photography used for marketing purposes.
3. Is product photography a demanding market?
It is in high demand as online purchases from e-commerce websites are increasing day by day.
4. Is product photography a professional skill?
This is certainly a type of photography that is professionally done by considering the technical aspects and customers’ demands.
5. How can we bring creativity to this photography?
By using props, experimenting with lights in different settings and trying different backgrounds, creativity can be induced. However, the customers must always be kept in mind while experimenting.
