When discussing Facebook Ads for dropshipping, many dropshippers don’t realize how crucial a marketing tool like Facebook is. Most highly successful dropshippers, such as Scott Hilse, Andreas Koenig, Ethan Dobbins, and many others, began their journey with Facebook.
The exciting part is they began with modest investments and quickly achieved significant wealth. Before you go anywhere, let’s explore this ultimate Facebook ads guide to learn how to boost your sales.
Are Facebook Ads Effective for Dropshipping?
Facebook ads work well for dropshipping, especially if you’re just starting and working with a limited budget, without full advertising expertise.
The flexibility with Facebook ads is incredible. You can choose from numerous options related to your customers to make sure that only those who are most likely to make a purchase will see your ads.
In any situation, here are a few specific areas where Facebook ads for dropshipping will consistently succeed:
Increasing Visitors
Facebook is the largest social media site globally, with the most people using it. It started back in 2004 and has a long track record of helping many businesses get more visitors.
Right now, nearly 3.07 billion people around the world use Facebook! Remember, Facebook also owns Instagram & WhatsApp, so it’s a huge hub for online activity worldwide.
That’s why it’s smart to learn about Instagram marketing for dropshipping too.
You can link all of Facebook’s platforms, your website, and your profile, and grow them all together. Plus, don’t forget you can share links on Facebook in your posts. These links go directly to your website or whatever you’re promoting.
Focus on Your Ideal Customer Profile
Facebook ads are awesome for customizing and aiming at your target audience. You can pick the location, types of people, ages, interests, and more.
This helps you find more potential buyers for your product easily. As a result, you spend less money on ads. For instance, if you’re creative, here’s a neat idea. I make different profiles for my ideal buyers.
You can use ready-made templates from Canva and add details like their personal info, job, hobbies, why they might want to buy your stuff, and more. I even note down their income or spending capacity.
By doing this, I make various customer profiles, which helps me target my market better.
Brand Recognition
All companies using Facebook and Instagram appear to be closely linked to their customers. And you know what?
When you’re linked to your customers, it also means they’ll feel more connected and loyal to you. Engagement rates increase, leading to more conversions and sales.
The greater your brand awareness, the more people will trust and purchase from your brand. This is why branded dropshipping holds significant potential for long-term success.
How to Create a Campaign Using Facebook Ads
To set up a Facebook ads campaign, everyone needs to follow a few steps:
- Open the Facebook Ads Manager.
- Click on Create.
- Choose a Campaign Objective (find out what each one is for below).
- Click on Continue.
- Customize Ad Sets and the Ad itself from there.
However, before you begin any campaign on Facebook, make sure you’ve taken care of all the necessary basics, including:
Pick a Product
You need to figure out the right product and category for your Facebook ad. This is a crucial step in starting your ad. However, choosing a product can be a bit tricky. To boost your sales, you must know how to pick successful dropshipping products. The easier it is to sell a product, the quicker you can grow your business and make more money.
Here’s a simple way to begin: go to Google Trends, type in each product keyword, and see what people are searching for.
This provides useful information because you can identify products that are in high demand. This method also helps you decide which products to feature in your specialized store. Give it a try!
Now, there are many great tools to assist you in finding your successful products. Personally, I utilize the AutoDS product research tool, and it’s great for quickly discovering, verifying, and adding products.
Using this tool, I can quickly find widely liked items and collect details like product information, suppliers, how profitable they are, prices, shipping details, ratings, and reviews.
Create Effective Product Descriptions and Advertising Text
Many dropshippers overlook the importance of crafting a great product description and an attention-grabbing ad. Make your description and ad unique. Don’t just copy what others are doing—it usually doesn’t work!
Highlight all the great things about your product. Write ads that make you want to click and learn more.
For instance, if you use Shopify, Shopify Magic can help you write product descriptions that are good for SEO. Just give the tool some guidance, and give it a try.
However, ChatGPT can also help you write product descriptions; you just need to use the right cues. This is the initial step in getting users to click on your ad, a crucial part of building effective eCommerce sales funnels.
Research your product and create multiple descriptions and ad copies. Test them to see what works best and generates the best results. The outcomes will indicate whether the copy is effective or not.
Afterward, expand the ads that perform well and pause the ones that aren’t doing as well.
Use Good Quality Pictures
When folks feel bored of reading, they look at pictures instead. Using high-quality pictures is essential.
Low-quality ones can make you seem unprofessional and won’t help your ads succeed. Unique and high-quality photos will make your brand look better and get you more clicks.
Create Your Dropshipping Shop
You can’t begin running Facebook ads for dropshipping if you don’t have a store. Where will you send all the visitors? Make sure to set up one on Shopify or learn how to use Facebook Marketplace for dropshipping.
When making an online store, I like using website builders. They’re easy, fast, affordable, and handy, and you don’t need any coding skills.
That’s why my favorite choice is Shopify. It’s easy to use and has many nice themes made for dropshipping stores.
What makes it even more awesome is its simple drag-and-drop editor, letting you easily create and personalize your store. There are many choices available. If you don’t prefer Shopify, you can explore various alternatives to Shopify and set up a store quickly.
How Expensive Are Facebook Ads?
There isn’t one fixed answer to this question. The cost of Facebook ads depends on many things. You could pay as little as $5 a day if you want. But, if you pay $100 a day, you’ll likely see faster and better results. This is important to remember when using Facebook ads for dropshipping.
Another thing to think about is how well your posts do naturally on Facebook. If your posts don’t get many comments or likes, your paid ads might not work well either. This means you could end up spending more money than you should.
So, it’s a good idea to start by creating the right ad and getting some natural engagement. Then, you can promote the ad. To spend less on Facebook ads and make the most of your money, stop running ads that don’t work. Stick to the ads that give you the best results.
Several Types of Facebook Ads
Various Facebook ad styles you can pick, such as:
- Picture ads
- Video ads
- Lead ads
- Dynamic ads
- Story ads
- Collection ads
- Slideshow ads
- Messenger ads
When you’re creating Facebook ads for dropshipping, it’s important to think about all these different types of ads.
Using Facebook Ads for Dropshipping: Step-by-Step Guide
Before you start using Facebook Ads manager, you need to make a Facebook business page. Without it, you can’t run any Facebook Ads.
Here are simple instructions on how to make your Facebook ads for dropshipping:
Step 1 – Pick a Goal
To make a new Facebook ad campaign using Facebook Ads Manager, go to the Campaigns tab.
In Facebook Ads Manager, there are eleven ad objectives you can pick from:
- Brand Awareness
- Reach
- Traffic
- Engagement
- App Installs
- Video Views
- Lead Generation
- Messages
- Conversions
- Catalog Sales
- Store Traffic
Select the objective that matches your goal. For instance, if you want to get more visitors to your website, choose “website traffic.” If it’s about making your brand more known, go for “brand awareness,” and so forth.
Step 2 – Selecting Who Can View Your Ad
Picking who gets to view your ad is a crucial step that can significantly cut down costs and enhance outcomes. Here are your options:
- People who liked your page
- People who liked your page and their friends
- Individuals who interacted with your page
- Individuals who interacted with your ads and page
Since ads serve various goals, it’s your call to determine who you prefer to see your ads.
Step 3 – Pick Your Target Audience
Location:
Now you can pick where you want to focus. If you’re staying local, aim for your city or even the whole country. And you can target as many countries as you’d like.
Gender:
Apart from choosing locations, you need to select the age and gender of the people you want to reach. Your product might be suitable for a specific age group, or it might cater to only females or males. The wonderful thing about Facebook ads is how personalized they can be!
You can even give your audience a name and tailor your targets. Experiment with different audiences to find out which one performs best.
Step 4 – Decide on a Budget and Plan
You have the option to pick either a lifetime budget or a daily budget. A lifetime budget is the total amount you’re okay spending over a specific time that you decide.
A daily budget involves setting a limit for each day and deciding when to halt or adjust the amount as the ad continues.
You can also decide during which parts of the day the ads are running and when they’re stopped. Ads can be scheduled to run all the time, later, right away, or for a specific period as well.
Step 5 – Putting Ads in the Right Place
You have the option to pick where your ads appear. You can let Facebook choose (Automatic placements) or select yourself (Manual placements). Choosing manually helps avoid spending money on platforms you don’t need.
With Manual placements, you can select from:
- Audience Network
- Messenger
You can also explore these categories to pick specific places for your ads.
Step 6 – Delivering Ads
When you move down a little more in the Ads Manager, you’ll find ad delivery. This decides how and when your ad is shown to the people you want to reach.
You can choose from these options:
- Impressions – showing the ad to people as many times as possible.
- Post Engagement – delivering ads to the right people who can give you the most likes, shares, comments, etc.
- Daily Unique Reach – sending ads to people once a day.
Step 7 – Complete Your Advertisement
Before setting up your Facebook ads for dropshipping, in the final step, you can decide if you want to make a slideshow, pick templates, and hide any adult content not suitable for those under 18.
There’s a preview tool that lets you see how your ad will look before it’s posted. Always check this before putting up the ad.
Do Facebook Ads Still Make Money for Dropshipping in 2024?
Yes, Facebook ads still make money in 2024. And, if you’re curious why, I have evidence. Beginning with social media stats, according to Statista, the total number of social media users is expected to reach 5.17 billion people in 2024.
And, Facebook stays a big deal with a huge 3.07 billion monthly active users, making up 62.24% of all global social media users.
In the United States, Facebook has 243.5 million users, coming in second for the number of people using it. For dropshippers, it’s crucial to know who they’re reaching. So, take note that 56.6% of Facebook users are guys, and 43.4% are gals.
Most Facebook users are in the 25 to 34 age range, with 18.4% being guys and 12.6% being gals. Looking forward to 2024, Facebook is expected to have over 10 million active marketers.
Furthermore, 63.7% of Americans aged 13 and up see Facebook ads. This means Facebook’s advertising can reach about 1.98 billion people. On top of that, the average click-through rate for Facebook ads is 1.4%. The estimated revenue from Facebook ads in 2024 is a substantial $170.82 billion, and video marketing is predicted to be the most popular way to advertise.
Conclusion
These are our best guides to assist you in setting up and running successful Facebook Ads. The success of your tests and outcomes relies on how well you use the information you’ve learned here.
For additional tips and tricks on using the most effective Facebook Ads for dropshipping, be sure to check out our FREE Dropshipping Resource Center.
