Are you planning to sell on Amazon but having problem while listing your products because of Brand Approval requirements? Don’t worry! We’ll explain (How to Easily Get Brand’s Approval for Amazon) in detail. Stick with us till the end. Let’s begin!
Relying only on a good product in an unmerciful competition is not enough to win the realm of Amazon. Therefore, having intellectual property rights through brand registration can craft a unique sales proposition for your e-business.
How to easily get a brand’s approval for Amazon (Expert Guide of 2024) has become a foremost question for starter Amazon entrepreneurs.
This all-inclusive guide will help you to walk through this journey smoothly.
Here are a few simple steps for brand approval for Amazon to follow as a standard practice. These Amazon brand approval tips will help if you are a first-time e-commerce businessman.
Reaching out to your brand registry account
In the first place, make your “Brand Registry Account “ reachable. Suppose you have a Seller Central or Vendor Seller Account. Log in through these accounts to reach this step.
If you don’t have one, navigate to the link Amazon Brand Registry and click on the Enroll Now button at the bottom. Now you are good to go for log in to a Brand Registry Account.
Logged into brand registry account
After logging in to your brand registry account, you will see two options on the right. Out of them, click on the “Manage” button. Now, choose the “Enroll a brand” option.
In the following phase, you will witness an interface with two boxes. Select one with the written text “ I have a pending or registered trademark.”
◈ Note:
If you do not have a pending or registered trademark, go to Amazon IP accelerator. You can get an expert guide to getting brand approval and registering your trademark.
Filling out relevant information
At this stage, fill in the information you have given for your brand trademark registration. Ideally, you have to fill in the following information:
◈ Your brand name
Enter the exact details of your brand name without any variation of writing punctuation. For instance, your brand name is “Amazon Star “, so don’t write it as Amazon Star while filling out information.
◈ Trademark office information
Give the exact trademark office location by selecting from a drop-down menu on the brand registry application form. Otherwise, your brand on Amazon will not get approval.
◈ Trademark application registration or serial number
Similarly, enter the same serial number in the brand registry form as that of the trademark application.
Proving your trademark ownership
You have to answer about the ownership status of the brand trademark. You will find the three standard questions in the online brand registry application. Pick one of them wisely and provide relevant documentation as proof.
◈ Sharing your selling account information
You have to provide the following information to prove your relationship with the brand you are applying for :
◈ What is your business association with Amazon?
Are you a Seller, Vendor, or noting? Prick anyone option on the application bar after fully understanding your business connection with Amazon.
If you do not have a selling account, you can create one at this link to enjoy associated premium advantages.
◈ Choosing your product-selling category
Pick one category from the given list of products on the application form.
➜ Submission of product image
You should submit at least one image of your selected product in the brand registry application. Learn more about image quality requirements before submitting by visiting this link.
Giving product manufacturing and distribution information
◈ Basic information
Under this head, you have to tell whether you have your manufacturing facility or are in agreement with a third-party manufacturer. For any of the above-chosen options on the brand registry application form, you have to provide the relevant documentation proof.
◈ Specialized information
For this requirement, you have to provide the following information:
- Distribution information
- License information
Clicking on the submit button
After entering all this information, pop on the teal blue “Submit” button at the extreme right bottom of the form to finally send your Amazon Brand Registry Application form.
◈ Submission of Application verification code
After clicking the application submit button, you will receive a submission success notification. After that, your application review process will start. You will receive a “ Verification Code “ on the trademark agency website from Amazon.
Enter this verification code back into your brand registry application form within ten days of receiving the code. For this purpose, you will click on the “ Manage” button. Subsequently, you have to follow this click sequence :
Brand Applications > Case ID > Reply
What is next?
After entering the verification code, your brand registry application will be in the final assessment stage. No action is required from you at this level to get your brand approved for Amazon.
Conclusion
By thoroughly reading this bit-by-bit expert guide to getting brand approval, you can overcome this daunting task smoothly. From entering the correct account details and submitting valid documentation to uploading quality product images will make this journey effortless.
It will help you to boost you to boost sales and win a whooping wealth goal on the world’s biggest e-commerce platform.
Frequently Asked Questions (FAQs)
1: How long does Amazon take to approve a brand registry account?
If you have fulfilled all the requirements at once, it will take around two weeks to get your brand approved for Amazon.
2: What is the total inuring cost for the Amazon brand registry?
There is no cost involved for the Amazon brand registry if you follow simple steps for brand approval for Amazon. However, associated tools have some costs.
3: What is the impact of Amazon brand registry on sales?
It eagerly increases sales due to better conversion rates. Moreover, Amazon removes crooked listings from your account and gives preference to your brand information in its search engine.
4: Why should I go for the Amazon brand registry?
It will help to secure the Intellectual Property Rights (IPR) of your brand products, arrange your product listings, and ultimately boost your sales after applying expert guidance to get brand approval.
5: What are the common reasons for the rejection of Amazon brand registry approval?
Wrong details, inadequate documentation, invalid trademarks, poor quality product images, and not having the brand owner onboard are the common reasons for rejection. However, following accurate Amazon brand approval tips can avoid this failure.
