Are you curious to know about Creative Advertising Strategies? Okay! Let see which advertising Strategies is best with example. So without wasting time let’s get in depth.
Creative strategy in advertising is a guiding plan to creatively promote a product, service or message effectively to the target audience which makes them buy that product.
Through these strategies, we get an idea about how to attract the audience and to what extent advertising efforts should be enhanced. The advertising strategies are made by marketing experts which include initiating campaigns based on the latest trends of the industry by going out of the box.
Forming these strategies needs a thorough analysis of the market through research. However, marketing experts ensure compliance with the objectives of the business.
Creative advertisement must be engaging which should keep the customer from being distracted. It should provoke the audience to buy that product or behave in a certain way to use the product. This blog post delves into some of the examples of the creative strategies of advertising.
An example of a creative advertising strategy was shown by Red Bull, which started a fun-based campaign of taking a photo of a can by putting it creatively anywhere with the name #PutACanOnIt. This not only increased the awareness about the brand but also helped in grabbing customers.
Dominos used street graffiti ads by washing the pathways in a way that it become a written message. This was an eco-friendly way of advertising the brand to show the importance of clean eating.
Another example of an innovative strategy of ads is initiated by McDonald’s by using seed bomb ads. They grew California Poppies flowers that are illegal to dig up representing the symbol of McDonald’s. They also used the dirty road sideways to mention the brand symbol.
A very interesting and creative ad strategy used by Pepsi about self-awareness is used in a television ad. This ad was nominated for and won many awards showing a diner and a waiter.
The diner asks for Coke and the waiter offers him Pepsi by asking ‘Is Pepsi OK?’, so the diner sings a song saying Pepsi is ‘More Than OK’.
Unlike traditional advertising, creative advertising is an experience of making a brand’s message into an interesting memory. It is more than just convincing them to make a purchase rather it evokes the emotions of consumers and links them to the product.
To make the advertising strategy successful in a world full of competition, unique concepts, persuasive approaches and tactics should be exerted.
Frequently Asked Questions.
1. How an advertising campaign could be made creative?
Creativity can be drawn by going off the beaten track and using the latest concepts and approaches of uniqueness in ads.
2. How do brands themselves make creative ad strategies?
Bigger brands hire experienced advertising firms and marketing masters to complete this task.
3. Do businesses consider social responsibility while making these strategies?
Yes! Businesses that consider social responsibility and environmentally friendly practices are preferred more by the customers.
4. What is a creative strategy in advertising?
It is a design plan about executing the company’s message to its targeted audience.
5. How to develop a creative advertising strategy?
It is a process where goals are defined, success milestones are set, and the audience is targeted while considering the finances of the company.
