Should your business join the Better Business Bureau (BBB)? Let’s explain this, Stay with us. Making the decision to purchase a product and choose a particular business depends on the level of trust that is established between the customer and the business.
One method that they use to achieve it is to apply to become members of the Better Business Bureau (BBB). A mass exodus may not be right for your business, yet, here it arrives amid fanfare. In this article, we will look at the possible positive and negative effects of the BBB accreditation to assist you in arriving at your decision.
▶ What is BBB?
BBB is a volunteer organization that for now is operating for almost a century and its primary aim is to promote marketplace trust.
Some of the AO’s basic principles of trust are honestly in business promotions and advertisement, being transparent and addressing consumer complaints. BBB members are allowed to use BBB logo and/or seal as they advertise this as a plus to their business.
Advantages
◈ Enhanced Credibility and Trust: Promotes consumer trust and brand loyalty because 67% of consumers trust firms accredited by the Better Business Bureau.
◈ Consumer Confidence: Enhances customer confidence through observation of sound ethical conducts and business defined way of handling customers’ disputes.
◈ Improved Online Presence: Increased traffic as it will help to list the firm on BBB website and also accord it positive ratings. Learn More
Disadvantages
◈ Cost of Accreditation: Remuneration can be between some hundreds of dollars up to several thousands per year; the ratio is variable.
◈ No Guarantee of Increased Business: For this reason, accreditation does not automatically mean that there will be more customers or even more sales.
◈ Time and Effort for Compliance: Managing compliance and responding to the complaints could also be very tiresome and consuming of time.
Admission Policies into the BBB
◈ Apply Online: Fill out the Web-based form of the BBB and indicate the company’s information, history, activity and contacts.
◈ Review and Evaluation: Applicants are subjected to trust standards evaluations such as past employment records, discipline records and customers’ complaints among others which are used to determine the value of the application.
◈ Accreditation Fee: To enjoy the benefits that come with using of the BBB seal in your advertisement make a payment of the annual fee.
▶ Conclusion
Businesses should be part of BBB to increase their credibility and outcome of complaints, making them more believable. But it must be understood that the process of accreditation and its sustenance is neither short on time or capital.
Considering these factors will help establish whether getting a subscription for BBB is a worthy investment for the business.
▶ Frequently Asked Questions (FAQs)
Q1: What are the assimilated consequences resulting from the BBB accreditation completion?
This is a very positive sign because information about BBB accreditation gives companies more credibility and, therefore, trust from the side of consumers.
Q2: How does that BBB accreditation assist in ranking me superior in the net?
Although the website is comprised of the businesses that are members, your business will be featured on it and this will enhance visibility. Yelp can also add to your profile once you have positive reviews.
Q3: What are the minimum levels of trust that companies should have to gain accreditation with the BBB?
Businesses must follow BBB’s principles: facts, candor, adequacy and tone, interaction, privacy and information security.
Q4: Could BBB accreditation help customers with enterprise related issues?
Yes, BBB is involved in providing of dispute settlement services in relation to the given consumer reports.
