Are you new to e-commerce and trying to launch your own brand but feeling stuck with creating a memorable brand identity? You’re not alone—almost 70% of newcomers face this problem. That’s why it’s important to learn from successful people in the field.
That’s why I interviewed Ian Taylor, who owns over 7 successful brands and makes over a million dollars a month in sales. I chose him to share his insights on this topic. Read till the end to get all the details—don’t miss out on any valuable tips in this blog!
Creating a long-lasting brand identity is important for a brand to survive. Therefore, I will explain the basics of brand identity and tips for creating a brand identity, from crafting the brand purpose to knowing your audience and more. So, read this blog to the end to get a holistic insight into brand identity.
➜ What is Brand Identity?
The band identity is a complete manifestation of brand elements that it creates and differentiates it from the competition to generate its long-lasting perception in the consumer mind.
It includes the visual representation such as the brand logo, color scheme, typography, packaging, and the verbal description of the brand philosophy, purpose, and values like brand name, tagline, messaging, and voice tone.
The brand identity is to build brand loyalty and a communication channel with its consumers.
➜ Practical Tips to create a memorable brand identity in 2024
Here are the practical tips for an unforgettable brand identity in 2024:
◈ Decide a Clear Brand Purpose
Define an understandable brand purpose. A strong and clearly defined brand purpose helps to create a long-lasting brand identity. According to research, 46 % of consumers were willing to buy products at high rates from a brand with a meaningful purpose.
The Warby Parker brand history is a true example of this consumer behavior. Since launching day, they have sold over 15 million pairs of glasses under their Buy a Pair, Give a Pair Program.
◈ Know Your Audience
Understanding your target audience is a second step toward creating a remarkable brand identity after deciding your brand purpose. After recognizing the needs of your audience, you can build a problem-solving product for them. It will set a never-ending loyalty in the customers for your brand.
For Example, Nike made its “Just Do It” campaign to resonate with the sportsman spirit and fitness zeal of their targeted audience, “The players.” Therefore, this slogan, over the years, has created a memorable brand identity for Nike.
◈ Selecting a Powerful Logo and Product Name
A powerful logo and product name is mandatory to create a noteworthy brand identity. For example, the Apple Company built its distinctive identification with Its famed bitten apple logo and everyday used fruit name “Apple.”
The simple Apple name manifests its user-friendly and easily understandable technology.
◈ Choosing the Right Color for Your Brand
Every color in the universe has an emotional bond with people. Therefore, you should choose a color for your brand that can relate to the emotions and attention of your targeted audience.
According to the research, every color conveys a specific message to its viewers. For Example, the red color in Coca-Cola delivers the message of energy, passion, and positiveness.
◈ Importance of Storytelling in Branding
The art of storytelling has always impressed people. Therefore, including storytelling in your branding campaign can create lasting impacts. For example, the story of Airbnb’s founder has created hype in marketing their brand in the real estate rental industry and inspired many.
◈ Consistency in Branding
Maintaining consistency in your brand identity across all marketing channels ensures unforgettable brand perception. Maintain the visual and verbal branding to keep the same on all the platforms.
For example, Coca-Cola has kept its branding in all its marketing channels and products, such as Share a Coke, Coke Studio, Always Coca-Cola, FIFA World Cup, and more.
➜ Leveraging the Social Media
According to Statista, there are more than 5 billion social media users worldwide. So, conquering social media marketing is a crucial move towards long-lasting branding.
For example, the Indian food delivery startup Zomato has created a positive brand perception among social media users through funny and engaging memes on their social media platforms. Analyzing Your Brand Marketing Performance
No matter what, monitor and analyze in detail the stats of your brand marketing campaign.
Increase the marketing approaches that give you better results with fewer resources and decrease the application of less productive branding channels. You can use different social media tools to monitor these analytics.
➜ Conclusion
Wrapping up the discussion and knowing the winning branding tips is not enough. Instead, you should practically test and customize these marketing strategies according to your branding needs.
Comment below for any queries about this topic.
➜ Frequently Asked Questions (FAQs)
Q1: What is an example of a memorable brand identity?
Any asset of the brand will be an element of your brand identity. Such as Nike’s iconic swoosh logo is a principal component of their brand identity. The logo of Nike has become synonymous with the brand, even whether it has their name or not.
Q2: What is the role of visual aesthetics in differentiating a brand in a crowded market?
Visual aesthetics, such as unique design elements and color schemes, can significantly differentiate a brand in a crowded market.
A distinct visual identity helps your brand stand out and can be crucial in attracting and retaining customers in a competitive landscape.
Q3: What is the role of User-Generated content in enhancing brand identity?
User-generated content can enhance brand identity by showcasing real customer experiences and fostering a sense of community.
It also provides social proof to strengthen brand credibility and encourage new customers to engage with your brand. The “White Cup Contest 2014” was a successful UGC marketing tactic by Starbucks.
Q4: What is the method to create brand identity for small businesses with limited budgets?
Highlighting core elements of a brand, such as Unique Sales Proposition (USP), brand message, brand voice, and more through the marketing campaigns can create an unforgettable brand identity with limited budgets.
