What if company is not listed on the Better Business Bureau (BBB)? Trustworthiness is the key element in scaling and expanding a business in almost every industry and region.
Among different ways of this customer confidence getting listed on the Better Business Bureau (BBB) website is one of them.
But, whether joining the BBB platform the only option to gain success in business in this globalized era? The answer to this question can be a yes or a clear no, depending on the respective business marketing preferences.
There can be some pros to get listed on the BBB platform and there can be some cons as well. Let’s explore in detail this business decision in this informative piece of writing.
An overview of Better Business Bureau (BBB)
The Better Business Bureau (BBB) is a non-public entity to provides the public with required information for businesses and charities. Among several kinds of information, it provides rating scores to consumers for different companies of various industries.
Moreover, you can also BBB website to record your good or bad reviews about user experience with any listed business. Furthermore, through its accreditation program, it also provides business guidance in policy-making and winning business strategy.
The core mission of BBB is to foster confidence between businesses and consumers through reviews and complaint management.
What is losing if a company is not listed on the Better Business Bureau (BBB)?
Here are some potential benefits that a company may lose in case if do not join the BBB platform.
➤ Building brand image with BBB
Building a business in a competing environment demands customer trust. All those businesses will survive and thrive and have a better brand image in the consumer community.
The Better Business Bureau (BBB) is an absolute solution to this challenge. The BBB’s accreditation program can help you in a great way to build your brand trust in the heart of the consumer community. Ultimately, attracting multiple business engagements in a shorter period.
➤ Acquiring a larger consumer audience in the easiest way possible
Making something big has two ways. Either build it by yourself from scratches or attach yourself to something already successful. In this scenario, starting or already established businesses can tie themselves with the BBB accreditation program to rank themselves among trustworthy business profiles.
This suggestion has a considerable reason, like official website of BBB has one of the highest numbers of visitors in the world. As a result, any listed business can get easy access to a huge number of active consumers with just one sign-up.
➤ Powerful SEO strategy
Search Engine Optimization (SEO) helps the businesses in online arena in plenty of ways. From boosting website traffic, and enhancing on-stream appearance to providing brand authority in the respective industry.
Redirecting back-links of high-volume websites to your business website is one of the ways among others to do SEO on your website.
Since the BBB website has a considerable number of visitors, therefore; registering your firm on BBB and creating effective back-links from there can increase your SEO score easily and without any cost.
➤ Showcasing BBB accreditation seal
The concept of referral dealing is very prominent in human interactions and the same is true for marketing a business with someone’s recommendations. In the world of cutthroat marketing competition, where businesses usually do not support each other, BBB is offering its reference to almost every business in the race.
Therefore, featuring the Better Business Bureau (BBB) accreditation seal on your website can bring a plethora of business deals due to the trust factor. Likewise, the BBB accreditation seal can be your Unique Sales Proposition (USP) in times of online scams.
Read here, in case you are searching for proof of this claim.
➤ Negative perception associated with bad reviews
If you are a BBB member, any negative review on your product or service will be at the fingertips of the public.
Moreover, if you remain unsuccessful in managing these negative reviews, there are great chances of expanding negative perceptions of your business on a large scale. It will harm the sales and revenue of businesses in the long run.
What is saving if a company is not listed on the Better Business Bureau (BBB)?
Here are some potential drawbacks that a company may avoid in case if do not join the BBB platform.
➤ Joining cost
Although the membership cost of BBB will be different for every business depending on location and size. But, it can be huge for small businesses in the form of lofty upfront fees and annual subscription fees increasing every year.
➤ Strict responsibilities
Becoming part of the Better Business Bureau ( BBB) comes with several obligations to fulfill on a daily, monthly, and annual basis. It may include a potential regulatory change or modification in service delivery.
Failing to do so, can result in the loss of BBB’s accreditation tag which ultimately can harm your brand reputation and business deals.
➤ Diminished brand authority
BBB influence may be at its peak in some industries and at a downward scale in others. Therefore, taking BBB accreditation can potentially decrease the sphere of influence of your organization leading to low sales in some industries and regions.
Surely, the non-appearance of a business from the Better Business Bureau (BBB) company profile list can create apprehensions in the minds of consumers. However, BBB’s accreditation program is only one way to picture the credibility of your business.
There are numerous factors such as industry, customer target group, business market value, etc to consider before joining the BBB accreditation program.
Therefore, consumers should also consider other aspects, for instance, directly checking the company’s products, stock exchange position, working history, and other such features to rate a company.
Henceforth, by embracing a thorough evaluation strategy consumers can make wise decisions irrespective of whether the fact that organization is listed on BBB or not.
